Wonder why letter of the week doesn't work? A scripted approach to the alphabet does not have the child at the center. Children are interested in what pertains to their world. This applies to the alphabet too. For a child to learn a letter, it must serve a purpose in their lives. This is what they want to learn about, so instead of a packaged curriculum, take an organic approach that introduces letters important to the children in a manner that connects to their play.
"Developing an interest and connection to the alphabet begins with the child and
their world. It begins with what is important to them in the here and now. It
doesn’t depend on the alphabet curriculum chosen by the school. It is not a matter of what activities, songs, and crafts were completed. The child’s motivation
depends on what is applicable to their world, and what is important and relevant
to them." ~ Stacy Benge, The Whole Child Alphabet: How Young Children Actually Develop Literacy
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